Marketing Executive

Responsibilities

• Conceive and develop efficient and intuitive marketing strategies for our online learning platform
• Organize and oversee advertising/communication campaigns (social media /other online offline.), exhibitions and promotional events
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
• Initiate and control surveys to assess students requirements
• Helping create diverse marketing distributions (brochures, press releases, website material etc.)
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
• Monitor progress of campaigns using various metrics and submit reports of performance
• Initiating relations with colleges of our Target Group meeting their HODs and principals and arranging Seminars for the subject matter.
• Meeting different institutions for us to develop a sales network according to plan.

Requirements

• Proven experience in e-learning industry
• Good understanding of market research techniques, data analysis and statistics methods
• Thorough knowledge of strategic planning principles and marketing best practices
• Proficient in MS Office
• Familiarity with social media and web analytics (e.g. Online Trends)
• Excellent communication and people skills
• Strong organizational and time-management abilities
• Creativity and commercial awareness
• Graduate with minimum 2 years of experience